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How to write a good Vision statement

How to write a good Vision statement

A vision statement is a powerful tool for setting the direction for your business. It helps you create a clear path towards achieving your goals and can serve as an effective way to guide your team’s efforts. But, writing a good vision statement isn’t always easy. In this blog post, we’ll provide some tips and suggestions on how to write an effective vision statement for your organization. From understanding key components to crafting a compelling message, we have outlined what it takes to write one that will inspire and motivate your team.

What is a Vision Statement?

When you’re writing a vision statement, it’s important to keep in mind what your company is all about. A vision statement should be short, sweet, and to the point. It should be a goal for your company, something that you hope to achieve in the future.

The best vision statements are ones that are realistic and attainable. They should also be inspiring, something that will motivate your team to work hard and achieve great things.

A vision statement is not the same as a mission statement, which is more focused on what your company does today. A good vision statement will look ahead to the future and outline what you want your company to achieve.

If you’re having trouble coming up with a vision statement, start by brainstorming with your team. What do you want your company to be known for? What do you want to achieve? Once you have some ideas, start refining them until you have a concise statement that captures the essence of your company’s goals.

What are the characteristics of a good Vision Statement?

A good vision statement should be clear, concise, and easy to remember. It should describe what the company wants to achieve and why it is important. The statement should motivate and inspire employees to work towards the company’s goals.

Examples of good Vision Statements

There is no one-size-fits-all answer to this question, as the best vision statement for your business will be specific to your company’s goals and values. However, there are a few key elements that all successful vision statements should include:

1. A clear and concise description of what your business does or plans to do.

2. A focus on the future, rather than the present or past.

3. An inspirational message that rallies your team behind a common goal.

4. A realistic assessment of your company’s current position and potential.

5. A commitment to continuous improvement and innovation.

With these guidelines in mind, let’s take a look at a few examples of strong vision statements from well-known companies:

1. “To be the world’s most customer-centric company, where customers can find and discover anything they might want to buy online.” – Amazon
2. “Our vision is to create an inclusive society where everyone has the opportunity to fulfil their potential” – Barclays
3. “Bringing inspiration and innovation to every athlete* in the world.” – Nike
4. “To make people’s lives better by connecting them to the world around them.” – Facebook


Writing a good vision statement is an important step towards developing your business plan and achieving your goals. It should be thoughtfully crafted to provide clarity, direction, and motivation for everyone involved in your business. By using SMART objectives within the statement you can ensure that it is achievable and measurable. Your vision statement should also reflect both short-term and long-term aspirations for the company or organization so that it constantly motivates employees towards success.. With the right steps taken, writing a good vision statement can help your organization achieve great results!