How to write a mission statement
A mission statement is a statement that describes the purpose or reason for existence of an organization. It defines the organization’s values, goals, and focus, and it serves as a guide for decision-making and action.
Here are some tips for writing a good mission statement:
- Keep it simple: A good mission statement should be clear and concise, easy to understand and remember.
- Make it meaningful: A mission statement should be meaningful and relevant, addressing the needs and concerns of the organization and its stakeholders.
- Make it actionable: A mission statement should be actionable, providing guidance on what the organization needs to do to achieve its goals and fulfill its purpose.
- Make it specific: A good mission statement should be specific and focused, not vague or general.
- Make it timeless: A mission statement should be enduring and not tied to any specific time frame or set of circumstances.
By following these tips, you can craft a mission statement that is clear, meaningful, actionable, specific, and timeless, and that serves as a guide for your organization.
Here are some examples of good mission statements:
- “To provide the best possible health care for all people.” (Kaiser Permanente)
- “To bring people together for the common good.” (Coca-Cola)
- “To create a world where every person has a decent place to live.” (Habitat for Humanity)
- “To inspire and develop the builders of tomorrow.” (Lego)
- “To create value and make a difference.” (PwC)
- “To be the leading provider of innovative and essential insurance products and services.” (Allstate)
- “To be a place where people love to work and where they are empowered to be the best that they can be.” (Whole Foods)
- “To use the power of communications to make a better world.” (BT)
- “To be the global leader in the hospitality industry, by providing exceptional service to our guests and creating value for our stakeholders.” (Marriott)
- “To provide an exceptional education that inspires individuals to become lifelong learners and to empower them to make a positive difference in the world.” (Harvard University)