SOKR Documentation
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How to write a mission statement

A mission statement is a statement that describes the purpose or reason for existence of an organization. It defines the organization’s values, goals, and focus, and it serves as a guide for decision-making and action.

Here are some tips for writing a good mission statement:

  1. Keep it simple: A good mission statement should be clear and concise, easy to understand and remember.
  2. Make it meaningful: A mission statement should be meaningful and relevant, addressing the needs and concerns of the organization and its stakeholders.
  3. Make it actionable: A mission statement should be actionable, providing guidance on what the organization needs to do to achieve its goals and fulfill its purpose.
  4. Make it specific: A good mission statement should be specific and focused, not vague or general.
  5. Make it timeless: A mission statement should be enduring and not tied to any specific time frame or set of circumstances.

By following these tips, you can craft a mission statement that is clear, meaningful, actionable, specific, and timeless, and that serves as a guide for your organization.

Here are some examples of good mission statements:

  1. “To provide the best possible health care for all people.” (Kaiser Permanente)
  2. “To bring people together for the common good.” (Coca-Cola)
  3. “To create a world where every person has a decent place to live.” (Habitat for Humanity)
  4. “To inspire and develop the builders of tomorrow.” (Lego)
  5. “To create value and make a difference.” (PwC)
  6. “To be the leading provider of innovative and essential insurance products and services.” (Allstate)
  7. “To be a place where people love to work and where they are empowered to be the best that they can be.” (Whole Foods)
  8. “To use the power of communications to make a better world.” (BT)
  9. “To be the global leader in the hospitality industry, by providing exceptional service to our guests and creating value for our stakeholders.” (Marriott)
  10. “To provide an exceptional education that inspires individuals to become lifelong learners and to empower them to make a positive difference in the world.” (Harvard University)