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Radical Focus by Christina Wodtke – and why you should read it!

If you’re a CEO or a small business owner, setting and achieving ambitious goals is critical to your success. However, goal-setting can be challenging, and many people struggle to turn their dreams into reality.
“Radical Focus” by Christina Wodtke is a book you definitely must read if you are in the space of setting goals – whether for yourself or for your team. In this book, Wodtke provides a step-by-step guide on how to set effective goals using the OKR (Objectives and Key Results) framework.

Outcome Based Goals

One of the key takeaways from “Radical Focus” is the importance of setting outcome-based goals. As Wodtke puts it, “Outputs are what you produce. Outcomes are what you deliver. And outcomes matter more.” By focusing on the impact you want to create, rather than just the things you want to accomplish, you can align your efforts with the mission and values of your organization, and achieve meaningful results that make a difference.

Measurable and Achievable Key Results

Another key takeaway from the book is the importance of setting measurable and achievable key results. Wodtke advises, “If you can’t measure it, you can’t manage it.” By setting specific, time-bound, and challenging yet realistic key results, you can ensure that your goals are achievable and that you’re making progress toward them.

Regular Check-ins

The book also emphasizes the importance of regularly tracking and reviewing progress toward your OKRs, and making adjustments as needed. As Wodtke notes, “The point of the check-in is to look at the results and to see what’s working and what’s not. It’s about learning, not judgment.” By being willing to learn from failure and make adjustments as needed, you can continually improve your processes and achieve better results.

Real Life Examples

One of the most compelling aspects of “Radical Focus” is the use of real-life examples to illustrate the power of OKRs. Wodtke provides case studies of companies such as Google and Zynga, as well as smaller startups, that have successfully implemented OKRs to achieve their goals. By showing how real-life organizations have used OKRs to drive success, the book provides a powerful argument for why you should adopt this framework.

Transparency, Accountability and Continuous Learning

Finally, “Radical Focus” emphasizes the importance of creating a culture of transparency, accountability, and continuous learning within your organization. As Wodtke writes, “Accountability is not punishment, it’s a recognition that we’re in this together.” By creating an environment where individuals and teams feel empowered to take risks and innovate, you can create a culture of openness and learning that can drive long-term success.


In conclusion, “Radical Focus” is a must-read for CEOs and small business owners who are looking to set and achieve ambitious goals. By providing a clear and concise framework for setting effective OKRs, and using real-life examples to illustrate the power of this approach, Wodtke shows how you can turn your dreams into reality. So why not give it a read? As Wodtke herself puts it, “The best way to predict the future is to create it.”